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ABOUT US

Have you ever watched a social change documentary or a viral video and have felt the desire to do something to help but have let that feeling pass by because you didn't know what you can do to help?

UPTOGOOD is a video and storytelling platform for doing GOOD that addresses this very moment. We believe the power of storytelling to make the world a better place becomes even more powerful when paired with calls to action right at the point of inspiration. Right when hearts are tugged.

At UPTOGOOD, anyone can create an impact campaign around an inspiring video to raise funds, start a petition, rally people around a pledge, or spread the word with a choice of four actions: FUNDit, SIGNit, PROMISEit, SHAREit. This video can be a feature length documentary, a short selfie video taken with a phone, or anything in between. UPTOGOOD is a place where anyone can harness the power of storytelling to gain tangible support for the GOOD they'd like to see in the world.

It is a place where everyone is encouraged to "Watch. Get Inspired. ACT."

It is a place where you get to know someone by the stories and causes they care about as they get UPTOGOOD.

Join us in championing #StoriesThatMatter today.

how does uptogood work?

It′s a place where you can

WATCH. Get inspired. Act.

=

impact

STORYTELLING VIA video
Impact Story
  •   Documentaries
  •   Impact Journalism
  •   Other Videos

    +

    fund it

    Put your $$ where your mouth is.

    sign it

    Power to the people. Sign a petition.

    promise it

    Practice what you preach.

    share it

    Sharing is caring. Spread the word.
    =

    Tangible support for

    social good

    Collect $$


    Build an audience

    Amplify

    WANT more?

    HOSTit

    Be the change agent. Create a campaign.

    FOLLOWit

    Follow users & topics. Discover your cause.

    What impact will you be making?

    Founders

    co founders
    Mika Onishi, Co-Founder

    Mika is Co-Founder of UPTOGOOD, a video-based, user-generated platform that harnesses the power of social media for GOOD, where anyone can create a campaign around an inspiring documentary or video clip - a story that matters. On UPTOGOOD, inspired hearts can take action on what they just watched with a click of their mouse to help direct their participation via a choice of four actions: FUNDit, SIGNit, PROMISEit, SHAREit.

    Prior to UPTOGOOD, Mika was President & Publisher of Clique Media Group, parent company to popular fashion editorial brand, Who What Wear. There, she oversaw and scaled the strategy and operations of the company from the ground up. Before Clique Media Group, Mika represented Dentsu, Asia’s largest ad company, as an expert digital media delegate to MPEG and other international industry standards bodies. Previously, Mika developed digital media strategies for entertainment studio clients. She also produced PROMAX/BDA award-winning promotions, 3D attractions, CGI and video games for Square USA, Sony, Disney and others. Mika holds an MBA from UCLA Anderson School of Management.

    At Clique Media Group, Mika established an in-house creative services and influencer agency representing top fashion bloggers. She honed her expertise by creatively executing campaigns, leveraging influencers and social media to help fashion and lifestyle brands connect with their audience. During this time, watching the documentary Forks Over Knives inspired a Netflix binge in social change documentaries in her personal life. As the Watched List grew, a desire to be part of something more began to bloom, but not knowing what and how, coupled with overwhelming choices and their inaccessibility were paralyzing. This revealed a disconnect juxtaposed between work enveloped in glamour and celebrity to these pressing narratives deserving of more attention. It was also apparent this good-hearted community of social change documentary filmmakers and activists, full of wonderfully inspirational people, often spoke amongst themselves in an echo chamber due to frustratingly limited distribution and monetization vehicles.

    An opportunity was revealed; make social change stories -- stories that matter -- immediately actionable, packaged within an accessible, fashionable brand that attracted a mainstream audience. A platform leveraging the power of storytelling by providing an easy way for good-hearted people to take action on what they just watched. She saw how this could ensure better access to resources for these important storytellers to continue their craft also.

    After revealing her inspiration to her sister, Mika was ecstatic to discover Emi was on a similar path. It was a natural fit. The sisters were excited about the prospect of utilizing their complementary expertise to build something meaningful together and thus, UPTOGOOD was born.

    co founders
    Emi Onishi, Co-Founder

    Emi is Co-Founder of UPTOGOOD, a video-based, user-generated platform that harnesses the power of social media for GOOD, where anyone can create a campaign around an inspiring documentary or video clip - a story that matters. On UPTOGOOD, inspired hearts can take action on what they just watched with a click of their mouse to help direct their participation via a choice of four actions: FUNDit, SIGNit, PROMISEit, SHAREit.

    Prior to UPTOGOOD, Emi was a seasoned product management, digital media and technology executive with a proven track record of building innovative products and consumer experiences, leading products at companies such as Fox Interactive Media, Myspace Music, IGN Entertainment, Textplus and M-GO. She oversaw product development, roadmap, strategy, design and user experience, and successfully launched major products; a digital entertainment service, user-generated music service, digital download and streaming store-fronts, audition platforms and free texting and calling mobile applications across multiple platforms.

    While Emi enjoyed her career building fun and innovative products in the tech industry, she had harbored a strong desire to join the social impact space for many years. In particular, she had been a passionate fan of Participant Media’s work and their powerful films around social change, and had long aspired to participate in their line of work. Watching social change documentary films over the years made her discover the power of story-telling, leaving her feeling the desire to build a product for social impact. While she attempted to do more and support the causes she cared about, she knew it could be difficult for some to figure out what actions can and should be taken, as it certainly was for her. She was inspired by the work of amazing storytellers and their ability to move people and saw the opportunity to bring her expertise and best practices from the digital media / product management world to the impact space to help solve this quandary she strongly identified with. The mission to simplify the process of giving, providing an easy way for good-hearted people to put their post-viewing inspiration to action was a logical answer and a worthy entrepreneurial pursuit, in line with her desire she had to participate in the social impact space all along. After revealing her inspiration to her sister, Emi was overjoyed to discover Mika was on a similar path and that she can share this journey of building something that matters with her sister.

    

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